POTTSTOWN PA – Construction at the Upland Square Shopping Center in West Pottsgrove (PA) Township is already under way for the new Carmike Cinemas Inc. multiplex, a 12-theater, 45,000-square-foot, 2,330-seat entertainment complex designed specifically to show digital and three-dimensional (3-D) movies. The new venue, which was announced in January, is going up next to the Target department store at Upland, on its south side.
Masons have already erected most of the multiplex’s rear (west) wall, and it was evident Sunday (May 15, 2011) that work on adjoining walls has begun as well.
Carmike said Jan. 13 that it had signed a lease for space at Upland, the shopping center that is a joint venture between Cedar Shopping Centers and Tristate Ventures. The multiplex will feature what the chain calls its “Big D Digital Experience” that immerses “patrons in the ultimate sight and sound movie-going adventure.”
The technology will also enable Carmike to display live and recorded sporting events and concerts, with most being shown in 3-D, according to company President and CEO David Passman. The facility will be installed with a custom digital audio system tuned to amplified, four-way speakers and 21-inch-wide subwoofers.
As of September 2010, Carmike operated 240 theaters with 2,241 screens in 36 states. It locates primarily in small- to mid-sized communities with populations of fewer than 100,000. It currently operates the Carmike Coventry 8 theater at 650 W. Schuylkill Rd., Pottstown.